Category Archives: Marketing

Be True To Yourself

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into the material. So, what’s the solution? The solution to this dilemma is to be yourself and let your personality show through in your online marketing materials. If you are writing a blog entry in the midst of a snowstorm and it is “a bit nippy outside” don’t hesitate to say so. When you let your personality shine your image will be your own, not one you have crafted that will change from day to day depending upon what you have read most recently. There’s lots of talk about branding in regard to online marketing. The basic principles of branding are to decide on the image you wish to portray and what message you want to drive home. While some people could write a book on how to brand your business, there are really only a handful of factors to consider – your image, your purpose and your message. The purpose of a brand is to craft something that will stick in the minds of people and help them to remember your business. Creating and building a strong brand does not have to compromise your personality. The only real decision is whether you want to be casual or professional. In the world of online marketing, retaining your personality and your identity will go far in branding your business. You’ll be much happier with the long-term effects of your online marketing if you don’t try to be someone you are not. Be yourself and have fun.

Attributes Of A Successful Selling Strategy

The first attribute of a successful selling strategy is a website that provides information about the products and the service they are providing. The advantage of that is we can sell those products and services online. Selling is a talent to be cultivated. It requires a lot of understanding to find what the customer is looking for and then fulfilling his needs.

It is very important to get the complete attention of reader. The content of the message should be make reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained till the end of the message. The customer should be prompted to take some action and their involvement should be sought. They can be made to sign up for newsletters or can be made to take the survey by visiting the company’s website.

The consumer should be convinced to buy the product. All the features of the company should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. It does only by convincing the customer about this will motivate them to buy the product. They should be made to understand what wonders the product can do to him. Strong emotional words should be included in the sentence. The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it. They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.

Something like “limited edition” or “limited period offer” will create a sense of urgency. The customer thinks that he should get this product somehow. It’s nice to have sales often, especially to clear out old inventory in the name of some offer. The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If it’s not mentioned, the first time the customer will be tricked into buying something, but he will loose trust and won’t come back again.

Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, it’s a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to the competitors”. Once in a while offer free shipping offer also works. A condition like if a customer spends particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers won’t think twice to spend a little money to try something new.

The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like “Grab the golden opportunity now” or “pick up the phone and dial the number right now”, etc. Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them. So basically the whole idea is to influence the mind of the customer until he buys a product.

Anonymous Visitor Marketing

Anonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website according to the taste of the visitor and thus making the information more relevant. Some kind of data is attached with each user known as metadata or supplemental data that is similar to human sensory nerves and gives an idea about how to react to the approaching person.

Metadata or supplemental data consists of information like the geographic location, IP address, browser languages like English, Chinese, German, etc., and also information about domain extension like .edu, .gov, .mil, etc., internet connection speed, operating system, search keyword or sentence, referring URL and screen resolution.

Graphical location tells about the approximate address of the visitor. By this information, the server can search and display information which is specific for the people of that location. Information like climate, temperature, local happening, and time can be displayed accurately.

IP address or Internet protocol address gives idea of the specific Internet service, company the person is related to. If belonging to an Internet provider the web page displays the speed of the connection and if related to a specific company the website displays the name and logo of the company.

A web page can be formatted in different languages. By analyzing the browser language, the visitor can be can be served with a web page which is easy for him to understand and the visitor is made to feel that the website is centered on his mother tongue which will make him more comfortable.

Different organizations and different sectors have different domain extensions. A website with a .gov extension means that its a government website and a website with .edu extension refers to an educational organization. So the content of the webpage can be changed according to the organization the visitor is related to.

Depending on the Internet connection speed if there are any multimedia downloads the size of downloads can also be managed. There will be different resolution versions of a particular download and if the speed is low, multimedia with the lowest resolution will be downloaded to the visitor’s temporary Internet files. This will not interrupt the normal working of the computer.

Different operating systems have different requirements and their functionality also varies. Some websites provide downloadable software and updates which will not be compatible with all kinds of operating systems. These limitations can be determined without interrupting the user.

Search keyword or sentence can be utilized to apply search engine optimization techniques or SEO techniques to the website to make the matter more relevant. Linking data to a specific keyword, which is displayed automatically making the visitor feel that his query was dealt with effectively, does this.

Referring URL helps the sponsor to compare data with that of the previous page and bring it on the present page. This increases the competition between the websites, the present website will try to prove to be better than the previous website.

If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap with each other and the content won’t be readable.

An Online Precense

Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand.

While Internet branding offers huge opportunities for business, in order for it to be effective one needs to attract and engage its customers. This isn’t easy on the internet. Branding is not as easy as putting up a website and adding your company logo and slogan. Your internet branding strategy should make your online brand noticeable and apparent.

Branding utilizes hi-tech tools to create an online presence for your business. Graphics and animation, a compelling web copy, and overall website design that reflect your company are some of the important elements that will bring your online brand alive. An attractive website that helps customers easily and quickly find the information they need is the key to getting customer interaction and eventually, business. Your branding plan should include good design elements and ease of use to create an effective overall impression.

A strong online image will make the difference between a customer who buys from you online or switches to your competitors. Remember, that online customers can just leave your site and go to your competitors at the click of a mouse. A lot depends on the impression they get from your site. Branding seeks to convey an immediate unique message about your business to your target clients.

As you can see, there are many requirements for a successful branding strategy. Hiring a branding specialist mightbe helpful to give you focus on your efforts in creating an online presence that will become a valuable asset to your business

All About Joint Venture

A joint venture is a contractual arrangement by two or more parties that undertakes an economic activity that is subject to joint control.

The following are three types:

  • Jointly controlled operations • Jointly controlled assets • Jointly controlled entities

Joint control exists only when the strategic and operating decisions relating to the economic activity require the unanimous consent of all parties sharing control.

A venturer recognizes its interest in a jointly controlled operation by recognizing in its financial statements the assets that it controls, the liabilities and expenses that it incurs, and its share of the income that it earns from the sale of goods or services by the joint venture.

A venturer recognizes its interest in jointly controlled assets on a proportional basis. It also recognizes any liabilities or expenses it incurs, its share of liabilities or expenses incurred jointly, and any income from the sale or use of its share of the output of the joint venture.

Since joint ventures are partnerships, businesses can join together to work on a project for a ser period of time. Having joint ventures with other businesses can increase your chances of beating your competition, increase sales and increase your profits quickly.

Joint venture also allows you to save money when businesses share operating costs. This means that all the partners, including you, will share costs for maintaining the website, advertising and other expenses but you will save money because you are not the only one spending for it.

By being a partner, your joint venture partners can give you referrals from their clients. This can really increase your profit and sales. It can also increase your reputation and more people will buy from you. In turn, you will also have to refer your partner’s website. It is a give and take relationship.

Since all joint ventures partners share the workload, you can save valuable time and money for your ongoing projects. This means that you have more time for yourself and also, you will not be working alone. It also creates a sense of teamwork and dedication.

By doing joint ventures with other businesses, you can have a lot of information from other businesses and also, get those information for free from experts.

Joint ventures also allow you to subscribe in discussion groups, online forums, and newsgroups that deal with your target audience. This is great if you want to increase your targeted traffic, and also increases your reputation and credibility. By participating, you also create a long permanent relationship with your clients and partners.

To find joint ventures, try to do this by typing in keywords that matches the product you are selling, or at least related to it. Once the search engine has finished searching, find a potential joint venture partner to present the proposal to. If it doesn’t work out, click on another link of website given by the search engine results on the first two pages.

Another way to find joint ventures is through forums, discussion boards, and newsletters. There are many companies that offer websites with discussion boards. Try to find the contact details and try to contact them. Present your joint venture proposal to your potential partner.

The last thing you have to do to find a potential joint venture partner is through writing an article. Write an article about your products and include in your resource box the complete information regarding your business and also state that you are looking for joint venture partners. This would make website owners to seek you out and propose a joint venture partnership to you, instead of the other way around.

To make your partnership work, your business should have a common goal, you can figure this out in their website. Look at their goals and objectives.

Another way to make a joint venture work is through writing each other testimonials. Not only that it is a great marketing strategy but also creates a more personal relationship between your business and theirs.

Always create projects together, this way you can enhance your business’s professional relationship. This can lead to a stronger joint venture partnership.

These are just some of the ideas you should consider when you want to do a joint ventures with other companies. are just some of the ideas you should consider when you want to do a joint ventures with other companies.

A Matter Of Senses

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you. It’s the image you present at all times. From the company’s logo and color scheme all the way to the manner in which your employees dress. Think of what your colors portray. Are they giving the message you want to give? It’s what your prospects hear from and about you. From what they hear about you in the media to how your customer service team handles incoming complaints. Are former customers likely to speak kindly about you? Are you and your employees pleasant when you speak? It’s the feeling your prospect gets in all their dealings with you. From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out. Do customers and prospective customers feel they can trust you? Do they feel your honesty? It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees. Do customers get a scent of cleanliness?   And lastly it’s also the tastes that get associated with you. From the taste of your product (if it’s a product meant to be tasted) to the quality of coffee or tea you serve. Your brand encompasses everything about you. Hence you can see why it’s important to always put your best foot forward. Bottom line, branding is essential to establishing your identity in the marketplace and consistency is the key to effective doing that. Take time to examine with your senses what message you are giving your customers.