Unique Ways to Build More Traffic to Your Website and Store

What methods are you using to help make your storefront more visible? Both online and brick and mortar stores need the internet to thrive. More than 80 percent of shoppers conduct research online before they make a purchase. That says a lot about the importance of the world wide web.

But what can you do to get your brand in front of the right people? There are multiples things you can start doing today to grow your online presence. Continue reading to get some ideas.

Open Up Social Media Profiles

Before you jump on a social network, make sure to do research first. You need to know where your audience likes to hang out. This way, you’re not wasting time on the wrong platforms. Once you know where they are, you can begin growing your audience.

Post content regularly and engage in conversations that relate to your brand and industry. If you need help with posting, you can use tools like Hootsuite to manage your content calendar. You can schedule all future posts, so you can operate your business without worrying about your social media too much.

Open Up a Blog

People are going online to find information. If your blog offers the answers they’re looking for, your site can become a go-to resource. This is key for building your traffic and authority within your industry. Once you’re seen as a trusted brand, more consumers will be willing to buy from you.

Sponsor a Local Event

While all of the items on this list can work for both online and offline stores, you can’t beat adding a local touch. People are human and humans like in-person interactions. Sponsor a local event that would attract your prospects and customers.

This can be a fair, public speaking event or business meet and greet. It all depends on who your target market is and what they’re into.

Get Featured as a Guest Blogger

Writing guests posts for blogs that are already popular can help drive more traffic to your own blog and website. You can do a quick Google search to find blogs in your industry and their policies for guest posting.

You can also use your social media profiles to look for influencers in your industry. Reach out to these figures to see if they’re willing to build relationships. Eventually, you may get them to promote your brand on their feed, making you visible to their thousands or millions of followers.

Use Paid Ads

This is one of the quickest ways to get results. You can buy ads on search engines like Google and Yahoo. Plus, you can buy ads on social media sites like Facebook and Twitter. Some platforms are better than others, allowing you to create campaigns that are very specific.

As a business owner, you need the right tools to keep your business thriving. Besides having a great marketing strategy, you need a way to stay connected. You can use internet and data services offered by Verizon.

Give the above tips a try to see if you can build more traffic (and foot traffic) to your store!